Positioning You for Success

Many organizations believe that the difficult part of achieving success is in generating ideas, projects or programs and that the easy part is rolling out to customers or constituents. The reality is that success is not primarily about providing solutions, it is more about organizational operations. When looking at operations, the organization needs to understand the following:

People. From day one and across the life span of any organization, success starts with your employees. To win in any industry it is paramount to attract and retain the right team with the right skills with the right experience with the right diversity. Ensuring that your team stays engaged and excels in performance, they need to feel and be valued by your organization.

Customer Focus. All these components will ensure that your team operates with ongoing radical customer focus. Radical customer focus means that your organization conducts proper outreach to its customers…in more specific terms: communicate, communicate, communicate. Speaking with and listening to your customers guarantees that you understand their needs and how these needs change over time.

Communications. In addition to communicating with customers, your organization needs to effectively communicate with all its key audiences – internal and external. Employees cannot be effective if they don’t understand organizational expectations or intent. This extends to other key audiences, such as, suppliers, regulators, investors, and more.

Measurement. All organizations have goals. In business operations, measurement must be baked in. Business goals are accomplished through objectives. Every objective must be measurable and must actually be quantified and measured to assess progress and how the organization is fairing against competitors. Remember you can’t manage what you don’t measure.

Risk Management. With any organization, there exist risks of bad things happening. Organizations can manage these risks. In managing risk, your organization will need to identify all possible risks that could impact the company. While there are many, you will need to decide what your appetite for each of the risks to determine which ones need to be targeted for avoidance. Risk management is important for your organization because it is an opportunity to avoid potholes in your industry.

Resilience. Even with the best preparation, every organization encounters unexpected or unanticipated obstacles stemming from natural and man-made disasters, economic challenges, competitor challenges, and more. So your organization needs to be prepared to keep the doors open while any crisis or emergency is mitigated. Resilience boils down to preparation. With proper planning and training, even the worst of crises can be overcome with the organization’s reputation remaining in tact.

Soteryx integrates the disciplines of risk management, operational resilience, data analytics and marketing communications to help our customers protect and promote their reputations, products, and services.

Our greatest resource is our people. Our team of experts include former Federal law enforcement, intelligence operatives, compliance leaders for multinational corporations, computer forensic leaders, issues and crisis executives, stakeholder relationship management executives, international media executives and thought leaders. Informed by data, our team works seamlessly across disciplines to identify & mitigate risks, restore interrupted operations, and manage reputations through targeted, personalized communications to audiences that matter most. We are here for you. If you would like an initial consult, let us know.