According to a Hubspot survey, around one-third of people worldwide regularly use social media. If you’re reading this, you’re probably a part of that one-third. You don’t need to be told that marketing on social media is crucial, but you may need some help in making the most out of your company accounts. Here are a few simple tips to improving your company’s social media presence.
Research the Platform Thoroughly
Before even creating an account on a social media website (or even if you already have one), first figure out why you are going to market your brand on this site. Do a little research before joining. A question like “is there an audience for my company on this site?” may seem like a no-brainer ‘yes’ because of how many people use social media, but then you need to ask if that audience engages with similar companies on that platform, or if they simply ignore any pandering. Once you have done the research and have figured out that this social media website is right for your business…
Set Your Own Goals
Rome wasn’t built in a day, and neither was Emperor Nero’s Instagram account. Building any account from zero followers to the million+ you want to see is not going to happen immediately (unless you strike it virally, in which case, why are you reading this?). Instead of fretting over initial small numbers of followers or likes, just put your nose to the grindstone and stay campaigning. As long as your account keeps gaining traction, even if it’s slow, staying consistent in pushing out content in the same voice will build your brand in a positive way. Now, if your company social account is still at zero followers after a month or trying, then it’ll be time to change something up. But before that…
Engage with the Platform’s Community
It’s called “social” media for a reason. Likeable people on platforms like Facebook and Twitter tend not to go there to only promote themselves (if they do, you should immediately unfriend them), so neither should your company account. Retweet relevant articles, show up in the comments, engage with people. It makes your brand more personable and likeable, and will make clear to that social media community that they should care about your business. One simple way to make people care is to…
Always Include Photos in Your Posts
A 2015 Facebook analysis by Buzzsumo found that users are 2.3 times as likely to engage with a post if it had a photo compared to posts without photos. Though that’s only for Facebook users, engagement does go up across all social media platforms when photos are involved. Your posts could get more than double the likes and double the clicks they usually do with just a simple photo. And don’t stress too hard about what photo you choose. As long as it’s relevant and somewhat eye-catching (you’ll know it when you see it), it’s a good photo.
Change Up Your Mediums
The reason why photos work so well in wordy articles is because they break up unappealing walls of text. That text may be as good as Shakespeare, but in 2018 you need to do more than write long-winded articles for your posts. Try using a multitude of mediums in your postings. It may take more effort, but branching into videos, infographics, podcasts, and other forms of content keeps your company’s content seeming fresh.