Reputational Risk Advisory

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When a crisis hits your organization, your mental muscle memory kicks in from the many crisis drills you’ve conducted. Your first action is to immediately activate your crisis team. Then, as laid out by your crisis management plan, your team prepares to execute one of the most important steps in managing your company crisis, implement crisis communications to your employees, customers, regulators, investors, and all other core audiences. Well, that’s the textbook execution. Unfortunately, many organizations’ first action is to limit all communications – otherwise known as issuing a blanket “no comment” statement. What these organizations still fail to realize is that “no comment” is a comment.

When your organization experiences a crisis, the clock starts counting down to reputational disaster the minute your stakeholders learn that something bad has happened. You need to get out in front of the crisis to control the narrative of what happened, how it happened, what’s being done to mitigate the problem, and why it won’t happen again. Do not let others tell your story; if you do, you have a much deeper hole from which to climb out.

Corporate reputation is based on the perception of your organization in the minds of your core audiences – employees, customers, communities, partners, regulators, and whoever else impacts or is impacted by your operations. You need cross-industry experts to partner with you to protect and promote your reputation. Soteryx’s crisis response team has been there and done that. We are positioned to step in and manage your crisis or seamlessly integrate with your crisis team to help shore up your strategic readiness and tactical resilience activities needed for all crises your company will encounter.

Soteryx partners with your organization to implement the following:

  • Quantify how identified risks will impact your reputation

  • Develop your starting point for measurement and improvement

  • Establish a process to detect and manage issues might affect reputation

  • Develop or improve your crisis/issue management processes, procedures and plans

  • Plan and conduct trainings and drills to increase your leadership team’s readiness to mitigate crises when they hit

If you feel that your organization may not be fully prepared to effectively and efficiently manage your next crisis, give us a call. We will work with you to get you in a constant state of readiness. If you find that your organization has been hit with a crisis, call us and will step in immediately to get you back to normalcy with your reputation intact.